Helium 10 vs Sellzone

Helium 10 and Sellzone are both all in one tools for Amazon FBA Sellers, mostly private labellers. Let’s compare them features one by one.

Important update: Sellzone was discountinued by SEMRush on March 2024, so it’s no longer available.

Helium 10 vs Sellzone keyword research

Helium 10 and Sellzone both offer keyword research tools designed to help you identify high-converting keywords and optimize your product listings.

Helium 10’s Magnet and Cerebro tools allow you to discover new keywords, analyze your competitors, and find long-tail keywords. Sellzone’s Keyword Wizard, on the other hand, provides keyword suggestions and search volume data, as well as the ability to analyze competitors’ listings.

Also, don’t forget Sellzone is a tool by Semrush, so they have access to MILLIONS of keywords all over the world and historical info. That beats Helium 10, for sure.

Helium 10 vs Sellzone listing Optimization

Effective listing optimization is crucial for increasing visibility and conversion rates on Amazon. Helium 10’s Scribbles, Listing Analyzer, Listing Builder and Frankenstein tools enable you to create and optimize your product listings with suggested keywords, while the Index Checker ensures your listings are indexed by Amazon. Sellzone’s Listing Quality Check tool helps you identify areas for improvement in your listings and provides recommendations for optimization.

Product Research

Both Helium 10 and Sellzone offer product research tools to help you find profitable products to sell on Amazon. Helium 10’s Black Box tool allows you to search for products based on various criteria, including price, sales, and reviews. Sellzone’s Product Research tool offers similar functionality, with the added advantage of tracking product performance over time.

PPC Optimization

Helium 10’s Ads tool offers advanced PPC optimization features, including automated keyword bidding and budget management. Sellzone’s PPC Dashboard provides an overview of your advertising performance, with the ability to make adjustments to your campaigns based on data-driven insights.

Pricing Comparison Between Helium 10 and Sellzone

Helium 10 Pricing

Sellzone Pricing

Sellzone offers a simple pricing structure, with a free trial available for new users. After the trial, Sellzone’s pricing is based on the number of products you manage on Amazon. Prices start at $50/month for up to 10 products and go up to $150/month for up to 100 products. Custom pricing is available for users managing more than 100 products.

Helium 10 vs Sellzone full comparison

In terms of a full comparison, Helium 10 is more comprehensive with a wider range of tools for different aspects of Amazon selling. Sellzone, on the other hand, is simpler and more affordable.

Choosing between them depends on the specific needs, budget, and level of expertise of the seller. Helium 10 is better for advanced sellers who want to take their business to the next level, while Sellzone is a viable option for sellers who want to improve their business without breaking the bank.

My choice? I’d stay with Helium 10. Take a look at the comparative:

Keyword Research:

• Helium 10: Magnet and Cerebro tools for discovering new keywords, analyzing competitors, and finding long-tail keywords.
• Sellzone: Keyword Wizard for providing keyword suggestions and search volume data, and analyzing competitors’ listings. It also has access to millions of keywords globally due to its connection with SEMrush.

Listing Optimization:

• Helium 10: Scribbles, Listing Analyzer, Listing Builder, and Frankenstein tools for creating and optimizing product listings with suggested keywords, and the Index Checker for ensuring listings are indexed by Amazon.
• Sellzone: Listing Quality Check tool for identifying areas of improvement in listings and providing optimization recommendations.

Product Research:

• Helium 10: Black Box tool for searching for profitable products based on various criteria, including price, sales, and reviews.
• Sellzone: Product Research tool with similar functionality and the added advantage of tracking product performance over time.

PPC Optimization:

• Helium 10: Ads tool for advanced PPC optimization, including automated keyword bidding and budget management.
• Sellzone: PPC Dashboard for providing an overview of advertising performance and making adjustments based on data-driven insights.

Pricing:

• Helium 10: Offers a free plan with limited access, and paid plans starting at $37/month and going up to $397/month.
• Sellzone: Offers a free trial and a pricing structure based on the number of products managed on Amazon, starting at $50/month for up to 10 products and going up to $150/month for up to 100 products.

Pros and cons

Helium 10 Pros

• All in one suite of tools for all aspects of Amazon FBA selling, including keyword research, listing optimization, product research, and PPC management.
• Advanced features such as automated keyword bidding and budget management in their Ads tool.
• Free plan with limited access to their tools, allowing users to try before they buy.
• Has an active user community and a wealth of educational resources such as webinars and blog posts.

Helium 10 Cons

• Can be overwhelming for new users due to the sheer number of tools and features available.
• The user interface can be somewhat clunky and difficult to navigate.
• The higher-tier plans can be expensive, which may be prohibitive for smaller sellers or those on a tight budget.

Sellzone Pros

• Straightforward and user-friendly interface, making it easy for new users to get started.
• Provides a solid foundation of tools for keyword research, listing optimization, and product research. SEMRush is behind their data and that’s a huge win.
• Offers a free trial for new users, allowing them to try out the toolset before committing to a paid plan.
• Pricing is based on the number of products managed on Amazon, which can be more cost-effective for smaller sellers.

Sellzone Cons

• Has a more limited toolset compared to Helium 10, which may be a drawback for more advanced sellers.
• Does not offer as many advanced features for PPC management as Helium 10’s Ads tool.
• May not be as suitable for sellers who require more comprehensive tools for all aspects of their Amazon business.
• The number of products managed is used to determine pricing, which can be a disadvantage for sellers with a large number of products to manage.