Helium 10 Super URLs

Helium 10’s Super URLs are an advanced tool that can help you optimize your Amazon business. Super URLs are a powerful way to increase exposure and sales for your products on Amazon. They are specially crafted URLs that you can use to direct traffic to your product listings. By using this tool, you can gain an advantage over your competitors by increasing your visibility and sales on Amazon.

The Super URLs are created using Helium 10’s proprietary algorithm, which analyzes the data from millions of products. This algorithm is able to identify the best keywords and phrases to include in the URLs to increase your visibility on Amazon. By utilizing this technology, you can create URLs that will increase the visibility of your product listings on Amazon and help you gain an edge over your competitors.

WARNING: Amazon stated that it could ban Super URLs using as it often tries to manipulate Amazon A9’s ranking algorithm so I advise you: don’t use Super URLs anymore.

helium 10 super urls

How to use them

Using Helium 10 Super URLs is simple and straightforward. All you need to do is log into your Helium 10 account and find the Super URLs tool. From there, you will be able to generate a Super URL for your product listing. Once you have generated the Super URL, you can then use it in your product listing, as well as in your marketing campaigns.

When you use a Super URL in your product listing, you can expect to see an increase in your product visibility on Amazon. This means that more customers will be able to find your product when they search for it on Amazon. Additionally, using Super URLs can help to drive traffic to your product listing, which can lead to more sales.

There are 4 types of Super URLs, as you’re about to see.

Types of Super URLs

Canonical URLs

To improve your product’s visibility and ranking on Amazon, it’s important to generate canonical URLs for search engines. These URLs use hyphens and colons after the first five words of your product’s title, which you need to choose carefully. By adjusting the URL using a tool like Helium 10’s GEMS, you can increase your chances of being indexed and ranked by search engines. This is especially important since a quarter of Amazon’s traffic comes from search engines.

Add To Cart URLs

Add to Cart URLs are designed to send buyers directly to the “Add to Cart” page on Amazon, and they can also simulate Alexa to add products to the customer’s cart. By using Helium 10’s GEMS tool, you can easily generate an Add to Cart URL for your product by providing the quantity and ASIN. This makes it easier for customers to purchase your product and can even help it show up as the first result when triggered by Alexa.

This type of URL is often used by Amazon Affiliates to drive traffic directly from their websites to the Shopping Cart, bypassing the product page.

Frequently Bought Together URLs

Frequently Bought Together URLs are a great way to increase sales, with over 35% of all Amazon sales made through these widgets. To take advantage of this, sellers can pair two of their products or link a competitor’s product with their own and drive traffic to Amazon through a specific URL on social media. These URLs are defined by the quantity of paired products and a set of characters, helping to boost sales and visibility.

2-Step Brand URLs

The 2-step brand URL is a way to restrict products through keyword and brand and instead target specific keywords that are linked to your product. This takes buyers directly to the page that has only your brand’s products, helping to improve brand recognition and increase sales. By using this strategy, you can optimize your product’s visibility and ranking on Amazon.

Are There Any Drawbacks to Using Helium 10 Super URLs?

I already told you at the beggining of the post that it’s dangerous to use them. Here we go:

  • First, the URLs are not available for all products
  • Additionally, the URLs are not customizable, so you cannot tailor them to your specific product or marketing campaign
  • Using Super URLs can be time consuming, as you need to generate the URL and then use it in your product listing and marketing campaigns.
  • Last but not least: (again) Amazon stated that it could ban Super URLs using as it often tries to manipulate Amazon A9’s ranking algorithm so I advise you: don’t use Super URLs anymore.

Tips for Using Helium 10 Super URLs

When using Helium 10 Super URLs, there are a few tips that can help you to get the most out of this tool. First, be sure to use the tool to generate URLs for all of your product listings. Additionally, be sure to use the URLs in all of your marketing campaigns, including emails, social media posts, and ads. Finally, be sure to monitor the performance of your Super URLs to ensure that they are driving traffic to your product listings and helping to increase sales.

Partner, Content and Marketing Manager en JORDIOBDOTCOM, S.L. | Web | + posts

Partner, Content and Marketing Manager at Jordiobdotcom SL with a background on Executive and Multimedia Production. I've written as a guest author on Shopify, Oleoshop and Semrush