Helium 10 and Keepa are both powerful tools designed to help Amazon sellers streamline their business processes and increase profitability. While both platforms offer a range of features, their focus and target audience are quite different.
Helium 10 is an all-in-one suite of tools designed to help Amazon sellers manage their business from product research to keyword tracking. With its wide range of features, Helium 10 is suitable for both new and experienced sellers, providing all the necessary tools to succeed on the platform.
Key Features of Helium 10
Product Research: Helium 10’s Black Box tool helps sellers discover new product ideas and evaluate their potential profitability. Market Tracker and Market Tracker 360 are also tools you can use for product research.
Keyword Research:Cerebro, Frankestein, Magnet, and Misspellinator tools assist in finding high-converting keywords and discovering common misspellings to optimize product listings.
Listing Optimization:Scribbles, Listing Analyzer, Listing Builder and Frankenstein tools enable sellers to create and optimize product listings for maximum visibility and conversions.
Keyword Tracking: The Keyword Tracker tool monitors the performance of chosen keywords over time.
Other tools: operations and analytics tools are also available. Adtomic, Profits and Audiences are just some of them.
Keepa: THE Price and Sales Rank Tracker
Keepa, on the other hand, focuses primarily on tracking price and sales rank data for Amazon products. It is particularly useful for sellers looking to analyze product pricing trends, identify the optimal pricing strategy, and monitor competitor price changes.
Key Features of Keepa
Price Tracking: Keepa allows users to track the pricing history of millions of Amazon products, including third-party seller prices and Amazon’s own prices.
Sales Rank Tracking: Keepa’s sales rank tracking feature helps sellers understand how well their products are performing compared to competitors.
Product Research: Keepa’s product database provides valuable insights into product performance, including price history and sales rank data.
Deal Finder: Keepa’s Deal Finder tool helps sellers discover products with significant price drops or discounts.
Alerts: Users can set up customized alerts to be notified of price changes or sales rank fluctuations.
Helium 10 vs Keepa full comparison
Now that we have an understanding of the key features of both platforms, let’s dive into a comparison of Helium 10 and Keepa across various aspects. I would like to say that both are different tools for different goals. Users tend to use Keepa for Amazon online arbitrage and competitor monitoring. Also for Amazon audits (SEO, Buy Box audits…).
On the other hand, Helium 10 is more for Amazon FBA Sellers, begginers or pros. And it has more than 30 tools to help you on a daily basis.
Helium 10 excels in product research, with its Black Box tool offering extensive filtering options to help sellers discover profitable products. Keepa, while providing valuable pricing and sales rank data, does not offer a dedicated product research tool.
Helium 10 vs Keepa: Keyword Research
Helium 10’s suite of keyword research tools, including Cerebro, Frankestein. Magnet, and Misspellinator, make it the clear winner in this category. These tools help sellers find high-converting keywords, discover common misspellings, and optimize their product listings for maximum visibility. Keepa, on the other hand, does not offer keyword research tools. As I just said, both tools have different goals and Keepa’s goal has nothing to do with keywords.
Pricing and Sales Rank Tracking
Keepa’s primary focus is on price and sales rank tracking, making it the better choice for sellers who require detailed historical data on pricing trends and sales performance. Helium 10, while offering a keyword tracking feature, does not provide the same level of depth in price and sales rank tracking. Keepa wins, by far.
Helium 10 vs Keepa: Pricing
Helium 10 offers a range of pricing plans, including a free plan with limited features and paid plans starting at $97 per month. Keepa, on the other hand, offers a more affordable subscription, starting at $17 per month for basic features, with additional features available at higher price points. Depending on the specific needs of a seller, either platform may be more cost-effective.
In conclusion, both Helium 10 and Keepa offer valuable tools for Amazon sellers, but their primary focus and target audience differ. Helium 10 is an all-in-one suite of tools designed to help sellers manage their business from product research to inventory management, making it an excellent choice for new and experienced sellers alike. Keepa, on the other hand, is best suited for sellers looking to track price and sales rank data to inform their pricing strategies and monitor competitors.
Helium 10 Pros:
Offers a wide range of tools for Amazon FBA sellers, including product research, keyword research, listing optimization, and inventory management.
Its Black Box tool provides advanced filtering options for product research, making it easier to find profitable products.
Its suite of keyword research tools is comprehensive and useful for optimizing product listings.
Helium 10 Cons:
It is more expensive than Keepa, with plans starting at $97 per month.
Its focus is more on Amazon FBA sellers, making it less useful for sellers who primarily focus on price and sales rank tracking.
Offers detailed historical data on pricing trends and sales performance, making it useful for tracking price and sales rank changes over time.
Its Deal Finder tool helps sellers find products with significant price drops or discounts.
Its subscription is more affordable, with plans starting at $17 per month.
It does not offer as many features as Helium 10, particularly for product research and keyword optimization.
Its focus is primarily on price and sales rank tracking, making it less useful for Amazon FBA sellers.