Helium 10 vs AMZScout

Helium 10 and AMZScout are both all in one tools for Amazon FBA Sellers. However, AMZScout is more focused on product and niche research, while Helium 10 is an all-in-one solution with +30 features.

Helium 10 vs AMZScout: product research tools

One of the essential aspects of a successful Amazon business is finding profitable products to sell. Both AMZScout and Helium 10 provide comprehensive product research tools that help users identify potential opportunities in the market.

AMZScout offers the Product Database, which allows sellers to search for products using various filters and find lucrative niches. The tool also provides an opportunity score that evaluates the potential of a product based on demand, competition, and profitability.

Helium 10’s Black Box is their product research tool, which offers similar functionalities to AMZScout’s Product Database. Users can filter products based on several criteria, including categories, price, and sales rank. Additionally, Helium 10 provides a Trendster tool that helps sellers identify seasonal trends and make data-driven decisions.

Helium 10 vs AMZScout: Keyword Research and Optimization

Both tools offer robust keyword research features to help sellers optimize their listings and improve their search visibility.

AMZScout’s Keyword Explorer enables sellers to find high-traffic keywords relevant to their products. The tool generates a list of keywords, along with search volume, cost-per-click (CPC), and competition data.

Helium 10’s Cerebro and Magnet tools offer similar functionalities. Cerebro is a reverse ASIN lookup tool that helps sellers discover which keywords their competitors are ranking for, while Magnet generates a list of high-traffic keywords based on a seed keyword. Both tools provide search volume, CPC, and competition metrics to help users make informed decisions.

Helium 10 vs AMZScout:聽Listing Optimization

AMZScout and Helium 10 provide tools that assist sellers in optimizing their listings to rank higher on Amazon.

AMZScout’s Listing Advisor offers recommendations for improving your listing, including optimal keyword placement and formatting. Additionally, the tool provides a listing quality score that gauges how well your listing is optimized compared to competitors.

Helium 10’s Scribbles, Listing Builder, Listing Analyzer and Index Checker tools help sellers optimize their listings by providing keyword recommendations and ensuring that their chosen keywords are indexed by Amazon. The Index Checker also identifies potential issues with the listing that may affect its ranking.

Helium 10 vs AMZScout: Additional Tools and Features

Both AMZScout and Helium 10 offer additional tools to further support sellers in their Amazon journey.

AMZScout provides the FBA Calculator, which helps sellers estimate their profits and fees, as well as the Inventory Spy, which allows users to monitor competitors’ inventory levels. Moreover, AMZScout offers a Chrome extension that provides real-time product data directly on the Amazon website.

Helium 10, on the other hand, offers a suite of tools that assist in various aspects of an Amazon business. Some of these tools聽include Refund Genie, which identifies potential reimbursement opportunities, and Alerts, which monitors listing hijacks and unauthorized sellers. Additionally, Helium 10’s Profits tool helps users track their sales and revenue, while the Follow-Up tool automates customer communication, helping sellers maintain a high feedback score.

Pricing and Plans

AMZScout Pricing

AMZScout offers three pricing plans:

  1. Basic Plan: Priced at $29.99/month or $179/year, the Basic Plan includes access to the Product Database, Keyword Explorer, and the FBA Calculator.
  2. Advanced Plan: Priced at $49.99/month or $299/year, the Advanced Plan includes all the features of the Basic Plan, along with the Listing Advisor and Inventory Spy tools.
  3. Professional Plan: Priced at $99.99/month or $599/year, the Professional Plan offers all the features of the Advanced Plan, plus additional users, the Chrome extension, and priority customer support.

Helium 10 Pricing

Helium 10 offers four pricing plans:

  1. Free Plan: The Free Plan offers limited access to most of the tools, including Black Box, Cerebro, Magnet, and Scribbles.
  2. Starter Plan: Priced at $37/month, the Starter Plan includes full access to a limited set of tools, such as Profits, Follow-Up, and Alerts.
  3. Platinum Plan: Priced at $97/month, the Platinum Plan offers full access to all Helium 10 tools, with a few limitations on usage.
  4. Diamond Plan: Priced at $197/month, the Diamond Plan provides full access to all Helium 10 tools, with increased usage limits and additional features such as multi-user login and priority support.

Helium 10 vs AMZScout full comparison

When comparing AMZScout and Helium 10, both tools offer comprehensive features to help Amazon sellers succeed in their businesses. The choice between the two depends on your specific needs and budget.

Helium 10


Product research

Product Database size



Keyword research

Keyword duplicator

Keyword tracking

Keyword trends


13 marketplaces: USA


IP alerts

Amazon reimbursement

ASIN Alerts & monitor

Listing builder

Listing optimizer

Listing importer from Amazon

Chrome Extension

FBA Calculator

Review exporter

Stock tracking

Inventory manager

Sales dashboard

AB testing

Keyword index checker

Reverse ASIN tool

Email automation

Mobile app

Seller assistant to get reviews

Market & niche tracker

Landing page builder

Super URLs Builder

Works for Walmart

QR code generator

Insert cards generator

Category trends

Supplier database

Product launcher


Pro Training

Advertising campaign builder

Advertising campaign optimization


Agency plans

For example, if you are primarily focused on product research and keyword optimization, AMZScout’s lower-priced plans may be more suitable. However, if you require a complete suite of tools for every aspect of your Amazon business, Helium 10’s Platinum and Diamond plans offer more comprehensive solutions.聽Check both tools pros and cons so it’s easier for you to decide:

Pros of Helium 10:

  • Over 30 tools for Amazon sellers to manage various aspects of their business
  • Trendster tool for identifying seasonal trends
  • Scribbles, Listing Analyzer and Listing Builder tools for keyword optimization of product listings
  • Other tools for operations are also available: Refund Genie, Alerts, Profits, Follow Up, Audiences, Portals…
  • Offers different pricing plans for various levels of access and affordability

Cons of Helium 10:

  • Can be overwhelming for new users due to the vast array of tools available
  • Higher-priced plans may not be suitable for sellers on a tight budget

Pros of AMZScout:

  • Comprehensive product and niche research tools
  • Gives an opportunity score for evaluating the potential of a product
  • Listing Advisor tool for optimizing product listings
  • FBA Calculator tool for estimating profits and fees
  • Fifferent pricing plans for various levels of access and affordability
  • Chrome extension for real-time product data on Amazon website

Cons of AMZScout:

  • Offers fewer tools compared to Helium 10
  • Keyword research tools may not be as robust as Helium 10’s Cerebro and Magnet tools
  • The Inventory Spy tool may not be as useful for sellers with smaller inventories


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