One of the essential aspects of a successful Amazon business is finding profitable products to sell. Both AMZScout and Helium 10 provide comprehensive product research tools that help users identify potential opportunities in the market.
AMZScout offers the Product Database, which allows sellers to search for products using various filters and find lucrative niches. The tool also provides an opportunity score that evaluates the potential of a product based on demand, competition, and profitability.
Helium 10’s Black Box is their product research tool, which offers similar functionalities to AMZScout’s Product Database. Users can filter products based on several criteria, including categories, price, and sales rank. Additionally, Helium 10 provides a Trendster tool that helps sellers identify seasonal trends and make data-driven decisions.
Helium 10 vs AMZScout: Keyword Research and Optimization
Both tools offer robust keyword research features to help sellers optimize their listings and improve their search visibility.
AMZScout’s Keyword Explorer enables sellers to find high-traffic keywords relevant to their products. The tool generates a list of keywords, along with search volume, cost-per-click (CPC), and competition data.
Helium 10’s Cerebro and Magnet tools offer similar functionalities. Cerebro is a reverse ASIN lookup tool that helps sellers discover which keywords their competitors are ranking for, while Magnet generates a list of high-traffic keywords based on a seed keyword. Both tools provide search volume, CPC, and competition metrics to help users make informed decisions.
Helium 10 vs AMZScout: Listing Optimization
AMZScout and Helium 10 provide tools that assist sellers in optimizing their listings to rank higher on Amazon.
AMZScout’s Listing Advisor offers recommendations for improving your listing, including optimal keyword placement and formatting. Additionally, the tool provides a listing quality score that gauges how well your listing is optimized compared to competitors.
Helium 10’s Scribbles, Listing Builder, Listing Analyzer and Index Checker tools help sellers optimize their listings by providing keyword recommendations and ensuring that their chosen keywords are indexed by Amazon. The Index Checker also identifies potential issues with the listing that may affect its ranking.
Helium 10 vs AMZScout: Additional Tools and Features
Both AMZScout and Helium 10 offer additional tools to further support sellers in their Amazon journey.
AMZScout provides the FBA Calculator, which helps sellers estimate their profits and fees, as well as the Inventory Spy, which allows users to monitor competitors’ inventory levels. Moreover, AMZScout offers a Chrome extension that provides real-time product data directly on the Amazon website.
Helium 10, on the other hand, offers a suite of tools that assist in various aspects of an Amazon business. Some of these tools include Refund Genie, which identifies potential reimbursement opportunities, and Alerts, which monitors listing hijacks and unauthorized sellers. Additionally, Helium 10’s Profits tool helps users track their sales and revenue, while theFollow-Up tool automates customer communication, helping sellers maintain a high feedback score.
For example, if you are primarily focused on product research and keyword optimization, AMZScout’s lower-priced plans may be more suitable. However, if you require a complete suite of tools for every aspect of your Amazon business, Helium 10’s Platinum and Diamond plans offer more comprehensive solutions. Check both tools pros and cons so it’s easier for you to decide:
Pros of Helium 10:
Over 30 tools for Amazon sellers to manage various aspects of their business
Trendster tool for identifying seasonal trends
Scribbles, Listing Analyzer and Listing Builder tools for keyword optimization of product listings
Other tools for operations are also available: Refund Genie, Alerts, Profits, Follow Up, Audiences, Portals…
Offers different pricing plans for various levels of access and affordability
Cons of Helium 10:
Can be overwhelming for new users due to the vast array of tools available
Higher-priced plans may not be suitable for sellers on a tight budget
Pros of AMZScout:
Comprehensive product and niche research tools
Gives an opportunity score for evaluating the potential of a product
Listing Advisor tool for optimizing product listings
FBA Calculator tool for estimating profits and fees
Fifferent pricing plans for various levels of access and affordability
Chrome extension for real-time product data on Amazon website
Cons of AMZScout:
Offers fewer tools compared to Helium 10
Keyword research tools may not be as robust as Helium 10’s Cerebro and Magnet tools
The Inventory Spy tool may not be as useful for sellers with smaller inventories