How to use Helium 10 for Walmart

The Walmart Marketplace is a solid alternative and a perfect complementary sales channel for Amazon Sellers and, of course, Helium 10 has a ton of tools you can also use on Walmart. So, let’s discuss how to use Helium 10 for Walmart:

XRay for Walmart

One of our favourite tools was also one of the first ones available for Walmart. Xray is Helium 10’s powerful in-browser product research tool that allows sellers to find profitable products to sell. and it’s sales data While its primary data source is Amazon, insights gained on product trends, demand, and competition can inform decisions on products to list on Walmart.com.

Magnet

Magnet is Helium 10’s keyword research tool for identifying high-volume search terms. Even though it’s designed with Amazon in mind, the search behavior insights can be applied to Walmart to optimize product titles, descriptions, and backend search terms for better visibility.

Cerebro

Cerebro offers reverse ASIN lookup to uncover competitors’ keyword strategies on Amazon, both organic and paid. Information that is also valuable for Walmart sellers to understand which keywords are driving traffic to similar products on Amazon and to apply similar strategies on Walmart.

Trendster for Walmart

Yes! Trendster works for 3 Search Engines: Amazon’s A9, Google Trends and, also, Walmart. You can check a keyword search volume trend for Walmart US in different time periods: 30 days, 90 days, 1 year or all time:

Profit calculator

One of the jewels of the crown and absolutelly free. Just create an account on Helium 10, download the Helium 10 Chrome Extension and you’re good to go.

The Walmart Profitability Calculator will analyse the following info for a certain product:

Product specs

• Price
• Dimensions
• Weight
• Outbound Shipping Weight
• Size Tier

Manufacturing Cost

• Unit Manufacturing Cost (customizable)
• Freight Cost per cubic meter, cubic foot, kilogram, pound or custom amount (customizable)
• Unit Freight Cost

Fulfillment Cost

• Walmart’s Fulfillment Center Fees
• Estimated time in Storage (customizable)
• Storage Fee during 2 periods: Jan-Sep and peak season (Oct-Dec)
• Referral Fee per category (customizable)
• Duties and Tariffs Percent / Dollars (customizable)
• Other Costs Percent / Dollars (customizable)

Results

Calculates results during 2 periods: Jan-Sep and peak season (Oct-Dec)

• Net Percent / Dollars
• Margin Percent / Dollars
• ROI per unit Percent / Dollars

Demand Analyzer

Another one for the Chrome Extension. This is the Demand Analyzer which also works for Etsy. Gives you the search volume for a keyword, it’s total revenue, average revenue, average price, top selling products, word frequency, number of competing products… insane!!!

Keyword tracker for Walmart

Stay up to date about your organic rankings ups and downs on Walmart. The Helium 10 Keyword Tracker works both for Walmart and Amazon, ensuring a global organic rankings view on both marketplaces.

Profits for Walmart

Last, but not least, the Profits tool for Walmart: an overview of your business’s financial health, tracking your revenue, costs, and profits. While it directly integrates with Amazon, the financial management practices and insights can apply to managing a Walmart online store’s finances as well.

Our take on using Helium 10 for Walmart Marketplace

Man, are you selling on Walmart? you should! We wrote a whole guide on how to sell on Walmart and it’s much much easier than selling on Amazon: less steps, less paperwork, less competition, better CPCs for advertising… and, on top of that, Helium 10 works for Walmart, what else do you need?

While Helium 10 tools are designed with a focus on Amazon data, yes. But the market research, keyword strategy, and financial insights they provide are universally applicable across e-commerce platforms. Amazon Sellers can use these tools to inform their Walmart Marketplace strategies, even though direct integration with Walmart data might not be available. Sellers should also keep an eye on any updates or new tools from Helium 10 that might offer more direct support for Walmart in the future.