How to Use Helium 10 for Amazon vendor

Amazon Vendors face unique challenges compared to Sellers, particularly in terms of direct API integrations with Vendor Central. However, by creatively using Helium 10’s tools that don’t require Seller Central API connection, Vendors can still gain significant insights and advantages in the marketplace.

There are a bunch of tools you can still use without a SP-API connection, let’s take a look at them:

Market research with Black Box and Trendster

Black Box can be utilized for deep market research, identifying high-potential products, and understanding market dynamics without needing direct API access. Vendors can use this tool to explore product niches, evaluate competition, and identify emerging trends.

Because, yes, Black Box contains both data on products and keywords used and sold by 3Ps and 1Ps.

Pro tip: Wanna focus just on Vendors? Use the filter available on the fulfillment and filter “Amazon”

Trendster allows vendors to analyze product seasonality and demand trends. This insight is crucial for planning inventory and marketing strategies throughout the year.

Keyword and Listing Optimization: Cerebro, Magnet, Scribbles and Listing Builder

Cerebro and Magnet provide powerful keyword research capabilities. Vendors can identify high-volume keywords, understand competitor keyword strategies, and uncover long-tail opportunities to improve product visibility and relevance.

While I think Scribbles will be deprecated in the future, you can still use it for Listing Optimization. Using Scribbles and the Listing Builder, Vendors can ensure their product listings are optimized for these keywords, ensuring they are both discoverable and compelling to potential buyers. The problem, of course, is that you can’t sync your listing with the click of a button, as there is no Seller Central Integration.

This is one of the things we wish it’s on Helium 10’s to-do-list or roadmap: a version for Amazon Vendors. Oh, and a repricer.

Optimize product listings with Listing Analyzer

Following the work you just started with the previous tools, the Listing Analyzer can compare your Vendor listing against top competitors to highlight areas for improvement. This tool can help vendors refine their product features, descriptions, and images to better meet customer expectations and enhance conversion rates.

Check A9’s indexing with Helium 10 Index Checker

Vendors can use the Index Checker to ensure their products are correctly indexed for their target keywords. This tool helps verify that your optimization efforts are effectively improving your products’ visibility on Amazon.

Monitor market trends with Market Tracker 360

Last, but not least, Market Tracker 360 offers vendors a bird’s-eye view of their market segment, tracking competitor movements, market share changes, and overall market health. This strategic insight is crucial for making informed decisions about product development, pricing strategies, and promotional activities.

Implementation strategy for Vendors

Are you a Vendor using Helium 10? Then you are on our team, as we deal with Vendor clients and hybrid Seller/Vendor clients and use Helium 10 for their audits. Here’s what we do for them:

• Regularly analyze market and keyword trends: monitoring market dynamics and keyword trends, adapting strategies accordingly: Cerebro, Black Box and Market Tracker 360
• Optimize listings based on insights: we use the insights from Helium 10 Listing Analyzer to optimize Vendor listings.
• Engage beyond Amazon: we use Portals to create a direct line of communication with the audience, more brand loyalty and sales both on and off Amazon using, mostly, QR codes.

Pro tip: remember Vendor normally has more bullet points than a seller listing (up to 11!), so… use them wise!

Despite the limitations due to the lack of direct Vendor Central API integration, Amazon vendors can use  Helium 10’s suite of tools to boost market research, keyword strategy, listing optimization, and customer engagement efforts. This strategic approach enables vendors to navigate the complexities of Amazon’s marketplace, ensuring their products are visible, compelling, and positioned for success.