Helium 10 Influencer Finder

Helium 10 has quietly released a new and incredibly powerful feature that deserves your attention: the Helium 10 Influencer Finder. This tool allows you to identify and analyze Amazon influencers who aren’t just popular on social media—but are actively selling and promoting products within the Amazon ecosystem.

If you’re a brand owner, agency, DTC or Amazon seller looking to partner with influencers who actually move units, this tool is a must.

What is Helium 10 Influencer Finder?

The Influencer Finder is essentially a massive searchable database of Amazon influencers. These are creators who:

• Have an Amazon Influencer Storefront
• Post shoppable videos and photos directly on Amazon listings
• Frequently appear in product carousels on Amazon (top and bottom)
• May also post content on TikTok, Instagram, Facebook, and YouTube

The goal? To give you full visibility into which influencers are actually generating content and sales on Amazon and let you filter them with surgical precision.

As of today, the tool is only available for the United States marketplace. However, Helium 10 is expected to expand its functionality to more regions soon.

All the filters you can use

This is where Influencer Finder shines. You can fine-tune your search using a wide array of influencer activity and product performance metrics.

Influencer filters

• Influencer – Search by username or ID
• Influencer Product Category – Choose top-level categories like Beauty, Electronics, Home, etc.
• Influencer Name – If you’re searching for someone specific (e.g., GoTechGeek)
• Influencer ID – Their Amazon-specific affiliate handle (e.g., tutoriaigeek)
• Email – If available
• Videos Posted – Set minimum and/or maximum
• Idea Lists Posted – Filter by the number of curated product lists
• Photos Posted – Set a range to find more active creators
• Upper Carousel Video Count – These videos appear in the main listing image gallery
• Lower Carousel Video Count – These are often found in the review section
• Average Video Length – Helps assess engagement type (short form vs long form)
• Average Video Likes – Gauge audience interaction
• Bio Phrases Containing – E.g., filter bios for “tech,” “beauty,” “fitness”
• Bio Phrases Exclude – Filter OUT irrelevant niches
• Social Media Link – Identify creators who link to external platforms
• Top Creator Badge – Spot Amazon’s elite influencers

Product metrics filters

These allow you to evaluate the performance of the products each influencer is promoting:

• Average Review Count
• Average Review Rating
• Average Product Price
• Average Parent Level Revenue
• Average Parent Level Sales (Units)
• Average ASIN Revenue
• Average ASIN Sales (Units)

With these filters, you’re not just choosing someone with followers—you’re choosing someone who can drive measurable business impact.

Use case example

As I did on the video at the top of this post, let’s say you’re a beauty brand launching a new makeup line. You could:

1. Filter by Category: Beauty & Personal Care → Makeup
2. Set Video Count: Minimum 100 (to find active creators)
3. Include bio keywords like “makeup,” “beauty,” or “MUA”
4. Require the Top Creator Badge (to prioritize proven talent)
5. Set Average Product Rating ≥ 4.5 stars
6. Filter for Upper Carousel Appearances ≥ 50

The result? A curated list of influencers who have:

• Created a high volume of Amazon content
• Have strong product ratings
• Appear in top video carousels
• Are likely driving real revenue

You can then view their storefronts, content, linked social accounts, and, if available, even grab their email address!

Strategic use cases

Here are a few ways to use this tool:

• Competitor research: See which influencers are promoting your competitors’ products
• Creator sourcing: Build long-term partnerships with influencers already active in your niche
• Product inspiration: If you’re an influencer yourself, discover what other creators are promoting
• Cross-Channel campaigns: Identify creators with influence beyond Amazon to build off-platform traffic

So… TL;DR: Helium 10’s Influencer Finder goes far beyond vanity metrics. It’s a data-first approach to influencer marketing that actually connects you with creators who can sell and not just post and flood Amazon with 0 value posts.