Helium 10 Search Volume: how it works
One of the key features of Helium 10 is its search volume data, which provides an estimate of how many times a product has been searched on Amazon over a given period of time.
What is Search Volume?
Search volume is a measure of how often a product or keyword is searched on a given platform, such as Amazon or Google. It can be used to gauge the popularity of a product or keyword, and to identify trends in search behavior. In the case of Helium 10, search volume data is used to measure the popularity of a product or keyword on Amazon.
Why is it important?
Search volume is an important metric for Amazon sellers because it provides insight into which products and keywords are the most popular on Amazon.
Knowing which products and keywords are the most popular can help sellers identify potential opportunities, as well as which products and keywords they should focus on in their listings. It can also help sellers identify potential trends in search behavior, which can be useful for optimizing their listings and increasing their sales.
Helium 10’s data collects dailty serach volumne quantitites and trends and it normally displays this data on Black Box, Cerebro, Magnet and other tools. The data can be accessed for:
- all time
- 7 days
- 30 days
- 90 days
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Why rely on Search Volume data when user intent is key?
Well, Amazon it’s a Marketplace and World’s number one ecommerce website so they only goal for a user is to buy. It never had great content or curated content so, as far as I know, the only user intent is transactional. It’s not the classical website with mixed user intents: informational, transactional, navigational, brand… So, yeah, for me it’s just about volume