Helium 10 and Viral Launch are two popular software choices among Amazon FBA sellers. Both offer a range of functionalities to help streamline your operations and help you on a daily basis. Let’s check their features one by one.
Helium 10’s Black Box tool allows you to discover profitable products by setting specific search criteria such as category, sales volume, and price range. Additionally, it includes an ASIN grabber feature that can quickly extract ASINs from Amazon listings for further analysis.
Helium 10’s database is 500M products and keywords long so, one of the largest in the market
Viral Launch’s Product Discovery tool offers similar functionality, enabling you to search for products based on various filters. It also provides sales estimates, historical sales data, and a product idea score to help you gauge the potential success of a product.
Viral Launch’s database is 200M products and keywords long so, Helium 10 wins
Helium 10 vs. Viral Launch: Keyword Research
Again, both Helium 10 and Viral Launch provide comprehensive keyword research tools to help you optimize your listings.
Helium 10’s keyword research tools, Magnet, Frankestein and Cerebro, allow you to find relevant keywords based on search volume, relevance, and competition. Additionally, Cerebro can reverse engineer competitor listings to reveal the keywords they’re targeting. Again, we have over 500M products and keywords to pull data on.
Viral Launch’s Keyword Research tool provides a list of relevant keywords, along with search volume, opportunity score, and relevance score. It also offers keyword suggestions based on Amazon auto-suggest data and competitor analysis. I really love the easy interface, but it lacks more filters, in my opinion.
Helium 10 vs. Viral Launch: Listing Optimization
5 subtools for product optimization, let’s check out which one’s best.
Helium 10’s Scribbles, Listing Analyzer and Listing Builder tools help you create optimized listings by suggesting relevant keywords, calculating the ideal keyword density, and providing a real-time preview of your listing on Amazon. BEsides that, there’s the possibility to sync your listings data from Helium 10’s directly into Amazon Seller Central.
Viral Launch’s Listing Analyzer evaluates your existing listings and provides recommendations for improvement. The Listing Builder tool then assists you in creating a new, optimized listing with the suggested keywords and formatting.
Helium 10’s Xray tool provides an overview of competitor listings, including sales data, pricing, and reviews. The Market Tracker tool monitors your competitors’ performance, market trends, and your own market share. The new improved Amazon Market Tracker 360 gets even more data from your competitors, daily.
Viral Launch’s Competitor Intelligence tool allows you to track competitor listings, sales data, and keyword performance. You can also set alerts for changes in competitor pricing, inventory levels, and keyword rankings, enabling you to stay up-to-date with market dynamics and adjust your strategies accordingly.
Helium 10 vs Viral Launch: Tracking and Inventory Management
Helium 10 – Profits and Inventory Protector
Helium 10’s Profits tool provides an overview of your sales data, profits, and trends, allowing you to monitor your business’s performance. The Inventory Protector feature helps you manage inventory levels, set restock alerts, and avoid stockouts or overstocking. However, the inventory manager only works for the US market.
Viral Launch Kinetic
Market Intelligence and Kinetic PPC Viral Launch’s Market Intelligence tool offers sales data, market trends, and product tracking to help you monitor your performance. The Kinetic PPC tool is a pay-per-click management solution that assists in optimizing your Amazon advertising campaigns to maximize returns on ad spend. Helium 10 has a competitor feature called Adtomic, which is not included in every plan.
Pricing is an essential factor to consider when choosing the right tool for your Amazon business. Both Helium 10 and Viral Launch offer various pricing plans to cater to different needs and budgets.
Viral Launch offers three paid plans, each with a different focus:
Beginner’s Research Kit ($50/month): Designed for new sellers, this plan includes product research and market intelligence tools.
Pro Seller ($83/month): Offers all Beginner’s Research Kit features, plus keyword research, listing optimization, and competitor analysis tools.
Brand Builder ($125/month): Includes all Pro Seller features, along with additional tracking, PPC management, and higher usage limits.
There is no free plan available.
Both Helium 10 and Viral Launch offer powerful tools to help Amazon FBA sellers streamline their operations and make data-driven decisions. However, there are differences between the two in terms of their features and pricing.
Helium 10’s Black Box tool, with its massive 500 million product and keyword database, allows for powerful product research capabilities. Additionally, Helium 10’s keyword research tools, including Magnet, Cerebro, and Frankestein, provide advanced options for finding relevant keywords and reverse-engineering competitor listings.
On the other hand, Viral Launch’s Product Discovery tool offers similar functionality, though with a smaller 200 million product and keyword database. Its Keyword Research tool provides a list of relevant keywords, but with fewer filters compared to Helium 10.
In terms of listing optimization, both platforms provide tools to help create optimized listings. Helium 10’s Scribbles, Listing Analyzer, and Listing Builder tools offer suggestions for relevant keywords and ideal keyword density, while Viral Launch’s Listing Analyzer and Listing Builder tools provide recommendations for improvement and suggested keywords and formatting.
Regarding competition analysis, Helium 10’s Xray and Market Tracker tools offer competitor sales data, pricing, and reviews, while the Market Tracker 360 provides even more data. Viral Launch’s Competitor Intelligence tool offers competitor listings, sales data, and keyword performance tracking, as well as alerts for changes in competitor pricing, inventory levels, and keyword rankings.
Finally, pricing is an essential factor to consider, with Helium 10 offering a free plan with limited features and four paid plans, while Viral Launch offers three paid plans with a different focus.
In conclusion, both Helium 10 and Viral Launch offer valuable features for Amazon FBA sellers, and the best choice depends on individual needs and budget. However, Helium 10’s larger database and advanced keyword research tools may provide a slight advantage for product research, while Viral Launch’s easy-to-use interface and competitive pricing plans make it an excellent choice for beginners. So, here’s my take: stay with Helium 10. More features, more database and easy to work with.
Pros and Cons:
Helium 10 Pros:
Large 500 million product and keyword database
Advanced keyword research tools
Comprehensive listing optimization tools
In-depth competition analysis with Xray and Market Tracker
Includes a free plan with limited features
Helium 10 Cons:
Higher pricing plans than Viral Launch
Inventory Protector feature only works for the US market
Viral Launch Pros:
Competitive pricing plans
Offers market intelligence tools for beginners
Provides keyword suggestions based on Amazon auto-suggest data
Kinetic PPC tool for optimizing Amazon advertising campaigns
Viral Launch Cons:
Smaller 200 million product and keyword database
Keyword Research tool lacks advanced filters compared to Helium 10