DataHawk and Helium 10 both offer robust product research features that help sellers identify potential winning products. These tools provide insights into market trends, competition, and customer preferences, which are essential for informed decision-making.
Oh, and both work for Amazon and Walmart. So they’re focused, mainly, on the USA market. However, Datahawk has more integrations when it comes to Amazon Marketplaces, as it works for:
United Kingdom, United States, Turkey, United Arab Emirates, Poland, Saudi Arabia, Singapore, Spain, Sweden, India, Japan, Mexico, Netherlands, Italy, China, Egypt, France, Germany, Australia, Brazil, Canada and Belgium. While Helium 10 works for just 11 Amazon Marketplaces.
However, there are some key differences between the two:
Table of Contents
DataHawk’s Product Research Features
DataHawk focuses on providing high-quality data and market intelligence. Its product research capabilities include:
Product Database: DataHawk’s extensive product database allows you to filter and sort through millions of Amazon products based on various parameters, such as category, price, sales rank, and reviews.
Sales Estimations: DataHawk provides accurate sales estimations for products based on historical sales data and trends.
Product Tracking: Track specific products and monitor their performance over time, including sales, price fluctuations, and review trends.
Helium 10, on the other hand, offers a more comprehensive set of product research tools:
Black Box: Helium 10’s Black Box is a powerful product research tool that enables users to search for potential products using a wide range of filters and criteria.
Xray: Xray is a Chrome extension that provides an in-depth view of product sales data, including revenue, sales volume, and more.
Trendster: Trendster is a tool that analyzes historical sales data to determine product seasonality and trends.
Keyword Research and Optimization
Keyword research and optimization are crucial aspects of Amazon SEO. Both DataHawk and Helium 10 offer tools to help sellers identify the best keywords for their products and optimize their listings accordingly:
DataHawk’s Keyword Research Tools
DataHawk’s keyword research tools are designed to provide valuable insights into keyword performance and search volume:
Keyword Explorer: This tool allows you to discover new, high-performing keywords by analyzing search volume, competition, and relevancy.
Keyword Rank Tracker: Track the performance of your chosen keywords over time, including changes in rank and search volume.
Helium 10’s Keyword Research Tools
Helium 10 offers a more comprehensive suite of keyword research and optimization tools:
Cerebro: This powerful reverse ASIN lookup tool helps you uncover your competitors’ keywords and understand their strategies.
Magnet: Magnet is a keyword research tool that provides search volume data, relevancy scores, and suggested keywords based on your seed keyword.
Frankenstein: This tool helps you optimize your keyword list by removing duplicates, filtering irrelevant terms, and more.
Helium 10 vs Datahawk: Pricing Comparison
When it comes to pricing, both DataHawk and Helium 10 offer various plans to accommodate different business needs and budgets:
DataHawk’s Pricing Plans
DataHawk offers three pricing tiers to cater to different user needs:
Basic Plan: Priced at $39 per month, this plan includes product database access, product and keyword tracking, and limited access to keyword research tools.
Essential Plan: At $99 per month, the Essential Plan offers an expanded feature set, including more tracked products and keywords, and full access to keyword research tools.
Pro Plan: The Pro Plan, priced at $249 per month, provides advanced features, such as API access, custom alerts, and priority support.
Helium 10’s Pricing Plans
Helium 10 also provides several pricing options:
Free Plan: The Free Plan offers limited access to Helium 10’s tools, allowing users to test the platform before committing to a paid plan.
Starter Plan: At $37 per month, the Starter Plan provides basic access to Helium 10’s tools, with limitations on usage.
Platinum Plan: Priced at $97 per month, the Platinum Plan offers expanded access to Helium 10’s tools, including more tracked keywords and ASINs.
Diamond Plan: The Diamond Plan, at $197 per month, includes advanced features, such as multi-user login, priority support, and higher usage limits.
Elite Plan: For $397 per month, the Elite Plan caters to larger businesses, offering exclusive perks, such as access to live monthly webinars and in-person workshops.
Customer Support and Resources
Effective customer support and educational resources are vital for ensuring a smooth user experience. Both DataHawk and Helium 10 offer support and resources for their users:
DataHawk’s Customer Support and Resources
DataHawk provides several avenues for customer support, including email support and an extensive help center. Additionally, DataHawk offers a comprehensive blog with articles, case studies, and guides to help users make the most of the platform.
Helium 10’s Customer Support and Resources
Helium 10 offers a similar range of customer support options, including email support, a help center, and an active user community. Helium 10 also provides educational resources, such as video tutorials, webinars, and a podcast, to help users understand the platform’s tools and best practices for Amazon selling.
Both DataHawk and Helium 10 are powerful Amazon seller tools with distinct strengths and weaknesses. DataHawk excels in providing high-quality data and market intelligence, while Helium 10 offers a more comprehensive suite of tools for product and keyword research.
When comparing the two platforms, it is essential to consider the tools and features offered, pricing plans, and the quality of customer support and resources. To me, Helium 10 still wins, but Datahawk is totally worth your attention.
Pros and Cons of DataHawk:
High-quality data and market intelligence
Accurate sales estimations for products based on historical sales data and trends
Monitors specific products and tracks their performance over time
Keyword research tools to provide valuable insights into keyword performance and search volume
Extensive help center and blog with helpful resources for users
Works for a larger number of Amazon marketplaces compared to Helium 10
More expensive than Helium 10
Limited keyword research tools compared to Helium 10
Limited product research tools compared to Helium 10
Pros and Cons of Helium 10:
All in one Amazon Seller FBA suite for product research and keyword optimization tools
Powerful reverse ASIN lookup tool (Cerebro) to uncover competitors’ keywords and understand their strategies
Provides search volume data, relevancy scores, and suggested keywords based on your seed keyword
Extensive range of pricing plans to accommodate different business needs and budgets
Variety of educational resources, such as video tutorials, webinars, and a podcast, to help users understand the platform’s tools and best practices for Amazon selling
Similar range of customer support options to DataHawk
Less focus on providing high-quality data and market intelligence compared to DataHawk
Works for fewer Amazon marketplaces compared to DataHawk