Helium 10 Adtomic

Helium 10 Adtomic is an advertising optimization tool designed to help Amazon sellers optimize their Amazon Advertising campaigns. With Adtomic, you can automate your keyword bidding, monitor your campaigns, and analyze your performance data to improve your advertising ROI.

Features

Here are some of the key features of this tool:

1. Keyword Automation: The Adtomic tool automates your keyword bidding, allowing you to save time and effort while optimizing your campaigns for better performance.
2. Campaign Monitoring: With Adtomic, you can monitor your campaigns in real-time, allowing you to identify and address any issues as soon as they arise.
3. Performance Data Analysis: Adtomic provides you with detailed performance data on your campaigns, allowing you to identify trends and opportunities to improve your advertising ROI.
4. Ad Group Management: The Adtomic tool allows you to manage your ad groups and keywords easily, allowing you to optimize your campaigns for better performance.
5. PPC Data Analysis: With Adtomic, you can analyze your PPC data to identify high-performing keywords, ad groups, and campaigns, and optimize your advertising strategy accordingly.
6. ACoS + TACoS: I love this feature You can see the ACoS + TACoS metrics, so it’s easier to understand how your PPC budget impact your Amazon SEO rankings

Benefits of the tool

1. Automated Keyword Bidding: With Adtomic, you can automate your keyword bidding, allowing you to save time and effort while optimizing your campaigns for better performance.
2. Easier launch: create multiple campaigns by just setting up your goal (ACoS, normally). Adtomic will launch an Automatic Keyword campaign, Automatic target-ASIN campaign, manual keyword campaign and manual ASIN-targeted campaign.
3. Real-Time Campaign Monitoring: Adtomic allows you to monitor your campaigns in real-time, allowing you to identify and address any issues as soon as they arise.
4. Performance Data Analysis: Adtomic provides you with detailed performance data on your campaigns, allowing you to identify trends and opportunities to improve your advertising ROI.
5. Ad Group Management: The Adtomic tool allows you to manage your ad groups and keywords easily, allowing you to optimize your campaigns for better performance.
6. Increased Sales and Revenue: By using the data provided by Adtomic, you can optimize your Amazon Advertising campaigns for better performance and drive more sales and revenue.
7. Scalate easier: it’s impossible to manually manage every campaign on the Marketplace, especially when you’re selling in more than 1 country. Scalation is a must and the only way to achieve it is by using a software like Adtomic

Limitations

1. Limited to Amazon Advertising: The Adtomic tool only works with Amazon Advertising, so if you advertise on other platforms, you will need to use different tools to optimize your campaigns. Knowing the Helium 10 guys, I’m sure they’re working on a Walmart version of the tool
2. Limited to Sponsored Products and Sponsored Brands: Sponsored Display and DSP are not yet available for the tool
3. Requires Basic Knowledge of PPC: To effectively use the Adtomic tool, you need to have a basic understanding of PPC and how it works.
4. Limited to Seller Central: as usual with every Helium 10 app, it’s only available for Amazon Seller Central, not Amazon Vendor Central.

Conclusion

Helium 10 Adtomic is a powerful tool for Amazon sellers looking to optimize their Amazon Advertising campaigns. By using the data provided by Adtomic, you can identify trends and opportunities to improve your advertising ROI and drive more sales and revenue. However, it is important to note that the tool has some limitations and requires a basic understanding of PPC to properly set up your campaign goals and launch the first campaigns.