Helium 10 Cerebro
Helium 10 Cerebro is a keyword research tool designed specifically for Amazon sellers. With Cerebro, you can conduct in-depth keyword research to identify high-volume, low-competition keywords that can help you rank higher on Amazon search results and drive more sales. It uses the Reverse ASIN method, so you need to input 1 up to 10 ASINs to pull their organic and sponsored keywords data.
Features of Helium 10 Cerebro
Helium 10 Cerebro’s comes with a range of features designed to help you optimize your e-commerce business. Here are some of the key features of this tool:
Cerebro Reverse ASIN Lookup
Allows Amazon sellers to uncover the top-performing keywords for any product on the marketplace. By providing a product ASIN, Cerebro Reverse ASIN Lookup will generate a list of relevant keywords that are driving the most traffic and sales for that product.
Keyword Search Volume
With Cerebro, you can analyze the search volume of specific keywords on Amazon. This can help you identify high-volume, low-competition keywords that you can target to improve your search rankings.
Competitor Analysis
Cerebro allows you to analyze the keyword rankings of your competitors and identify opportunities to improve your own rankings. You can also analyze the search volume of specific keywords and compare them to your own.
Keyword Difficulty Score
The Cerebro tool provides a keyword difficulty score that helps you identify the level of competition for specific keywords. This can help you prioritize which keywords to target and optimize your product listings accordingly.
Search Terms Optimization
With Cerebro, you can optimize your search terms to improve your product listings and increase your visibility on Amazon search results.
How to use Helium 10 Cerebro
4 step process to pull data from an ASIN using Cerebro
- Choose your Marketplace country
- Enter the ASIN of the product you want to research
- Select “Get Competitors” to generate a list up to 10 competitor ASINs
- Select “Get keywords” and the tool will generate a list of relevant keywords along with their search volume, estimated CPC (cost-per-click), and other valuable metrics. Sellers can also analyze the competition level for each keyword, helping them to identify high-opportunity, low-competition keywords to target in their optimization efforts.
Helium 10 Cerebro’s data filters
The filters you can use for the search are:
- ABA (Amazon BRand Analytics) Top 3 ASINs Total Click Share
- ABA Top 3 ASINs Total Conv. Share
- Amazon Choice
- Amazon Recommended Rank
- Cerebro IQ Score
- CPR or Cerebro Product Rank
- Competing Products
- Exclude Phrases Containing
- Keyword Sales
- Match Type
- Organic Rank
- Phrases Containing
- Search Volume
- Search Volume Trend
- Sponsored Rank
- Suggested PPC Bid
- Title Density
- Word Count
Helium 10’s Cerebro data results
What you’ll get, for every ASIN and it’s child ASINs is:
- ABA (Amazon Brand Analytics) Total Click Share
- ABA Total Conv. Share
- Amazon Recommended Rank
- Cerebro IQ Score
- Competing Products
- CPR or Cerebro Product Rank: an aprox. number on how many sales you need to make during 8 days to rank on the first page of organic results for a keyword
- Keyword Phrase
- Keyword Sales
- Match Type
- Organic Rank
- Search Volume
- Search Volume Trend
- Sponsored ASINs
- Sponsored Rank
- Suggested PPC Bid
- Title Density
Benefits of the tool
- Improved Keyword Research: With Cerebro, you can conduct in-depth keyword research to identify high-volume, low-competition keywords that can help you rank higher on Amazon search results and drive more sales.
- Competitor Analysis: Cerebro allows you to analyze the keyword rankings of your competitors and identify opportunities to improve your own rankings. This can help you stay ahead of the competition and improve your sales and revenue.
- Time-Saving: The Cerebro tool automates the process of keyword research and optimization, saving you time and effort. This allows you to focus on other important aspects of your e-commerce business.
Limitations
While Helium 10 Cerebro is a powerful tool for e-commerce business owners, it does have some limitations. Here are some of the key limitations:
- Limited to Amazon: The Cerebro tool only works with Amazon, so if you sell on other platforms, you will need to use different tools to conduct keyword research and optimization. It seems that Helium 10 is also working on a Walmart edition of the tool.
- Requires Basic Knowledge of SEO: To effectively use the Cerebro tool, you need to have a basic understanding of SEO and how it works.
How to use it
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Cerebro now includes new metrics such as Amazon Brand Analytics CVR and CTRs which you can find on the Reverse ASIN results. I haven’t found that on your post
I love Cerebro, it’s a really amazing powerful tool for Reverse ASIN and to get organic and paid keywords from your competitors! Here are some quick tips by Bradley Sutton himself https://www.youtube.com/watch?v=Ywsov3DbtUI
Thanks for sharing, Salva, we love Bradleys tips!
The best reverse ASIN tool on the market, no need to try another one folks, except if you want to reverse ASIN products from Blegium xDDD
Mosssssssdef!
I really like Cerebro, but the IQ Score was never useful to any of my campaigns. In my experience, I think you better rely on XRay’s sales velocity, better than the IQ Score
100% agree, Vec. Sales Velocity is the only metric we, as experts, use for our strategies. IQ Score usually equals “8” no matter what the keyword is
Just wanted to share my experience with Helium 10 Cerebro. This tool has been instrumental in optimizing our Digital Native Vertical BRand in the Sports vertical keyword strategy.
The ability to see which keywords my competitors are ranking for has opened up new opportunities I hadn’t considered (and steal some of them too xD).
Plus, using these insights to build my PPC campaigns has improved my ad efficiency significantly. Pairing Cerebro with Magnet for keyword expansion has really maximized my listing’s visibility. Highly recommend!