Helium 10 Product Launchpad

The Helium 10 Product Launchpad unifies market research, competitive analysis and AI-driven predictions to help you on your next product launch idea.

The Product Launchpad includes insights from market trends, competitor analysis and AI forecasts and it’s integrated with Helium 10’s BlackBox and Market Insights / Market Tracker 360 database. This unique combination allows you to determine wether your next product on Amazon and Walmart can be a potential success or a flop!

How to use Helium 10’s Product Launchpad

The Launchpad works in 3 easy steps: keywords, competitors and idea scorecard. Let’s give it a try creating a product called “dog hiking boots”

First step: set up the keywords

Identify popular keywords for your next product. You can do that using BlackBox or Cerebro and then copy paste those keywords into the tool. Notice that, in addition to the Search Volume Metrics (both on Amazon and Walmart), you can also find the:

• Keyword Sales
• Competing Products
• Title Density
• Suggested PPC Bid
• Amazon Brand Analytics Total Click Share
• and other Cerebro metrics

Step 2: set up the competitors

You can identify them on BlackBox and Cerebro and then copy / paste the ASINs on the tool. The key is to identify core players in your niche.

What you’ll get in return is your competitors’ overview:

• total sales
• total revenue
• average price
• average rating
• average reviews
• listing quality score
• pricing
• monthly sales
• monthly revenue
• seller country
• and categories BSR

Step 3: Make your decision using idea scorecard

With AI’s help, review all factors to decide confidently on your product’s future. Complete your scorecard to evaluate its overall viability, considering market research, competition, logistics, profitability and your decision-making approach.

Scorecard is based on 6 criterias:

1. Market Research & Trends
2. Market Size
3. Competition, including: Avg. Negative Reviews, Avg. Reviews per Listing, China Seller Share, Areas for Improvement
4. Logistics & Profitability, including: product’s P&L, Ability to Find a Suitable Supplier, Production & distribution costs and the Profit Margin based on: Selling Price, Product Cost, Avg. Referral Fee, Avg. FBA Fee, TACoS and other custom expenses
5. Business Biases & Intuition, which include 5 different approaches balancing data with human intuition
   1. Data-Driven: rely 100% on data and analytics for decisions
   2. Balanced, with a lean towards data: let’s say 70% data / 30% intuition
   3. Balanced, with a lean towards intuition: 70% intuition / 30% data
   4. Intuition-leaning: lean towards intuition and personal experience over data
   5. Intuition-dependent: base decisions on gut feelings vs rarely using data
6. Future Market Predictions: based on ChatGPT and market dynamics, consumer trends and competitive landscapes

This are the results I got demoing the tool for my “dog hiking boots”:

How to use product launchpad

Here’s my tutorial on how to use Helium 10’s Product Launchpad tool

Who can benefit from Helium 10 Product Launchpad

Whether you’re just starting or looking to expand your portfolio on Amazon, the Product Launchpad is your go-to tool. It is available for Platinum and higher plans with 50 Market Predictions Score and 50 Summarize Decisions per day.

If you are a Free or Starter plan user, it even offers a sneak peek with 1 product idea folder, ensuring that everyone gets a taste of its potential You have a total of 5 lifetime uses in this plans.